George Lakoff (bio) looks like an interesting person to read up on: "The way ordinary people deal implicitly with the limitations of any one metaphor is by having many metaphors for comprehending different aspects of the same concept." -- and so on. Via Snowdeal, which has many good article links.
George Lakoff (bio) looks like an interesting person to read up on: "The way ordinary people deal implicitly with the limitations of any one metaphor is by having many metaphors for comprehending different aspects of the same concept." -- and so on. Via Snowdeal, which has many good article links.