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Buy commodities, sell brands

14.38, Wednesday 29 Feb 2012 Link to this post

Warren Buffet, in his latest annual letter to the shareholders of Berkshire Hathaway: ‘Buy commodities, sell brands’ has long been a formula for business success. It has produced enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891. …

Buy commodities, sell brands. I like it.

 

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