Spinning up a new thing: Inanimate

16.30, Wednesday 19 Nov 2025

I’m spinning up something new with a buddy and you can guess what it is by what I’ve been writing about recently.

Big picture, there are two visions for the future of computing: cyborgs and rooms. I’m Team Augmented Environments. Mainly because so much of what I care about happens in small groups in physical space: family time, team collaboration, all the rest.

Then what happens when we’re together with AI in these environments? Interfaces will be intent-first so what’s the room-scale OS for all of this? What are the products you find there?

And where do you start?

Anyway we’ve been designing and coding and planning.

“We” is me and Daniel Fogg. We’ve known each other for ages, both done hardware, and he’s been scaling and running Big Things the last few years.

We’re at the point where it’s more straightforward than not to give this thing a name and a landing page…

Yes early days but we need a logo for renders, software protos and the raise deck haha

(Drop me a note if you’d like to chat.)

So say hello to Inanimate and you can find us over here.

Auto-calculated kinda related posts:

If you enjoyed this post, please consider sharing it by email or on social media. Here’s the link. Thanks, —Matt.